Editor's Pick: Early iPhone 6 Reviewers Might as Well Be Rating Vacuum Cleaners

Early iPhone 6 Reviewers Might as Well Be Rating Vacuum Cleaners

Chris Maxcer 09/18/14 5:56 AM PT

With every new iPhone release, Apple delivers a handful of new iPhones to a select few industry journalists to review. How are those journalists and publications selected? First, they are known to appreciate the Apple aesthetic -- they have written dozens of positive reviews. No Apple haters allowed, which makes sense. It's important to set the stage for positive vibes when launching a new product -- a professional marketing launch with billions of dollars on the line is never organic. [More...]

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Sony's Mobile Malaise Lands It in Deep Ditch Sony on Wednesday announced that it will post a loss of $2.14 billion for the fiscal year, far outpacing the loss it previously forecasted. It will take a quarterly write-down charge on the unit as a result. The reduction is due almost entirely to diminished growth in its mobile unit. Sony announced several changes to the unit, including adjusting its orientation away from sales. [More...]

The Wearables Revolution The wearables market heated up last week with Apple's introduction of its Watch and Apple Pay, and the implications for CRM are interesting. First off, the announcement shows how very young the wearables marketplace is and how far it has to go. Second, even though wearables are by nature devices intimately connected to us and our motivations, they are still devices, which should concern us. [More...]

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